Not to toot our own horn, but… beep-beep.

This summer has proven to be a productive one for us here at BG, as we celebrated taking home some of the most prestigious awards in healthcare advertising. The widely-sought-after hardware was presented during the annual Aster Awards, which is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. This is an especially important arena in the worlds of advertising and marketing, seeing as healthcare is a topic that often goes overlooked within the realm of engaging advertisements.

We get it. Creating engaging content to remind you about how important it is to use hand sanitizer and schedule routine check-ups may not be the subject matter of the next box office movie, but the importance of healthcare and the services it provides to each and every one of us is not something to be underappreciated. And for that reason, we feel that ads about prostate exams and walk-in clinics deserve just as much attention as a new tennis shoe or a self-charging smartphone. (Which, by the way, would be absolutely insane.)

Lucky for us, we have some amazing designers who were thinking exactly that. Tasked with the challenge of fencing a line between fresh and informative, our creative team conceived ads that engaged individuals throughout South Florida and beyond. Ensuring a high level of appeal while effectively providing information about groundbreaking procedures and cutting-edge scientific technology was no easy feat, but the end result speaks for itself.

Palm Beach Gardens Medical Center — Palm Beach Gardens, FL
Agency: BG Marketing — West Palm Beach, FL
Award: Gold
Entry Name: Absorb Stent Landing Page
Group: Hospital 150 – 299 beds
Category: Website Advertising – Single

 

Palm Beach Gardens Medical Center — Palm Beach Gardens, FL
Agency: BG Marketing — West Palm Beach, FL
Award: Silver
Entry Name: Absorb Stent Ad
Group: Hospital 150 – 299 beds
Category: Newspaper Advertising – Single

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