Big Ideas

20
Dec

Not to toot our own horn, but… beep-beep.

This summer has proven to be a productive one for us here at BG, as we celebrated taking home some of the most prestigious awards in healthcare advertising. The widely-sought-after hardware was presented during the annual Aster Awards, which is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding...
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10
Nov

Hutchinson Shores Open

Along with the spookiness of Halloween, October also brought exciting news with the grand opening of the first hotel built on Hutchinson Island in over 20 years! Hutchinson Shores Resort & Spa is located right on the beach, and comes equipped with beautiful views of the ocean, loads of amenities for guests, and all the...
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24
Oct

Employee Spotlight | Welcome Brandon Highwood

BG, inc. is proud to introduce the newest member of our team, Brandon Highwood, as lead copywriter. While taking on this role, Brandon will be responsible for conceptualizing, producing, and polishing all written content for both client and internal purposes. This is an important role within the creative team, as it allows for a more...
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13
Sep

Life And Death On A Smartphone

Interesting content stops being interesting when it becomes obvious that it was forced. The same way you can tell when someone is lying to your face about how good your dinner party is, you can tell when a brand is trying entirely too hard to come off as current and relatable.
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26
Jun

Case study: What brands can learn from the integrated Share a Coke campaign of 2013

In the summer of 2013, beverage giant Coca-Cola decided to take an approach that not many had seen before. Aiming to create a sense of inclusion and personality among their customers with a new campaign, Coca-Cola included a number of popular names on the bottles in place of the timeless logo.
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10
Nov

Employee Spotlight Tracy Goodhue Promotion

BG is proud to announce the promotion of Tracy Goodhue to Senior Production & Traffic Manager. Over the past seven years, Tracy has played an instrumental role in the development and refinement of BG’s internal operations and vendor relations.
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12
Jul

2016 Healthcare Awards | National Recognition

Healthcare advertising can be challenging, but also very rewarding. What other product or service is marketed to people that may not currently need it, but also hope they never do?  The challenge lies with crafting the right message to the appropriate audience in a way that resonates for a lasting impression.   At BG, we...
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27
May

Employee Spotlight | Welcome Elana Richman Kerr

BG is proud to introduce the newest member of our team, Elana Richman Kerr. As Media Strategist, she will be responsible for end-to-end execution of comprehensive plans for print, out-of-home, digital and social media campaigns. Having received a Bachelors of Science degree from New York University, Elana joins BG with a breadth of experience having worked for national...
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