The three most important rules in media are “measure, measure, and measure.” Both before and after media placement, we carefully analyze every relevant metric. Our goal is to help you achieve maximum reach and exposure at minimal cost and to tie your media contracts to performance wherever possible.
Return-on-Investment (ROI): We provide you with a full assessment of ROI on each major media by estimating costs per contact and an analysis of media placements that are tied to sales or specific actions
Attribution: We help you identify user actions across your media spectrum to make sure that all of your media buys are working hard to move your customers toward a final desired outcome. This ensures the efficient integration of your media but drives results and responses to new heights.
Reconciliation: When a media buy does not perform as promised, we work on your behalf to secure any credits or reimbursements that are warranted.