Category

Big Ideas
Interesting content stops being interesting when it becomes obvious that it was forced. The same way you can tell when someone is lying to your face about how good your dinner party is, you can tell when a brand is trying entirely too hard to come off as current and relatable.
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BG is proud to introduce the newest member of our team, Natalia Gallo. Natalia joins BG as a Production Graphic Designer. In this detail-oriented position, she will oversee all aspects of production design – from custom print ads and collateral to extensive photo retouching and restoration. Natalia’s previous experience overseeing the production of all print collateral as...
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BG is proud to announce the promotion of Tracy Goodhue to Senior Production & Traffic Manager. Over the past seven years, Tracy has played an instrumental role in the development and refinement of BG’s internal operations and vendor relations.
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Healthcare advertising can be challenging, but also very rewarding. What other product or service is marketed to people that may not currently need it, but also hope they never do?  The challenge lies with crafting the right message to the appropriate audience in a way that resonates for a lasting impression.   At BG, we...
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BG is proud to introduce the newest member of our team, Elana Richman Kerr. As Media Strategist, she will be responsible for end-to-end execution of comprehensive plans for print, out-of-home, digital and social media campaigns. Having received a Bachelors of Science degree from New York University, Elana joins BG with a breadth of experience having worked for national...
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The mist rose from the dewy field as a lone bagpiper called us to the starting line. The morning sun was beginning its summit in anticipation of another muggy day. We stood waiting, athlete and amateur, shoulder to shoulder, silently willing or cursing the gunshot that would propel this wave of bridled energy forward. Palm...
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First impressions matter and certainly that is especially true for our presidential candidates. The last decade has seen political campaigns kick into high-gear with branding, just like other products marketed to the masses. It was never more evident than when Obama ran in 2008 with a very polished campaign. Obama’s team executed a flawless mission...
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I opened my LinkedIn account recently and saw numerous congratulations on my 25th anniversary and I must admit I was surprised. 25 years! Could that be right? I did the math. Yes. I whispered a little prayer to Gina and started to reflect on the years. When Gina Boner and I opened the doors to...
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BG had an extra reason to celebrate 2016 as our partnership with New England Development (NED) expanded. We’re excited to be playing a larger role in the success and growth of NED as the Agency of Record for CambridgeSide Galleria in Cambridge, Massachusetts. BG began working with NED in 2014 when NED expanded their portfolio...
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This year, the BG team decided to thank our clients and celebrate all the successes in 2015 with a little Holiday “Cheers”. We headed to a local brewery in Stuart, Florida and brewed up three tasty styles of beer. After deliberation, and a little fermentation, we decided upon “Krisp Kringle”, “Nicely Naughty” and “Polar Beer”...
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