Big Ideas

25
Apr

The American Elections | Branding 101

First impressions matter and certainly that is especially true for our presidential candidates. The last decade has seen political campaigns kick into high-gear with branding, just like other products marketed to the masses. It was never more evident than when Obama ran in 2008 with a very polished campaign. Obama’s team executed a flawless mission...
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17
Mar

Letter from Ann | BG Turns Twenty-Five

I opened my LinkedIn account recently and saw numerous congratulations on my 25th anniversary and I must admit I was surprised. 25 years! Could that be right? I did the math. Yes. I whispered a little prayer to Gina and started to reflect on the years. When Gina Boner and I opened the doors to...
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23
Feb

Fast Start to 2016 | New England Development Partnership Grows

BG had an extra reason to celebrate 2016 as our partnership with New England Development (NED) expanded. We’re excited to be playing a larger role in the success and growth of NED as the Agency of Record for CambridgeSide Galleria in Cambridge, Massachusetts. BG began working with NED in 2014 when NED expanded their portfolio...
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27
Jan

BG Beers | Holiday Cheers

This year, the BG team decided to thank our clients and celebrate all the successes in 2015 with a little Holiday “Cheers”. We headed to a local brewery in Stuart, Florida and brewed up three tasty styles of beer. After deliberation, and a little fermentation, we decided upon “Krisp Kringle”, “Nicely Naughty” and “Polar Beer”...
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25
Jan

New Year, New Goals | Will They Last?

2016 is here, and with that comes an onslaught of New Year’s resolutions that will likely soon be forgotten. After all, New Year’s resolutions are kind of like a drunk uncle… You know you shouldn’t take him too seriously, but you can’t help but laugh and play along when he comes around once a year. However,...
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20
Jan

Extra, Extra | Print is Dead?

One of my favorite things is reading the Sunday newspaper and feeling the grittiness of the newsprint under my fingertips, the slightly sweet smell of ink mingling with the aroma of my morning brew. I can’t imagine a world where the written word is not written on paper. However a persistent voice in the news...
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12
Jan

Employee Spotlight | JT San Filippo Promotion

BG is pleased to announce the promotion of JT San Filippo to Digital Account Manager. JT joined the agency in 2013 and continues to excel in his expanding role on the account management and digital teams. Prior to BG, JT received his undergraduate degree from Louisiana State University in Marketing and recently achieved his MBA from...
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31
Dec

Balancing Act | Native Ads vs. Digital Banners

The evolution of Native advertising and what 2016 holds for the Banner ad. While native dollar projections build, banner ads, search and social media allocations remain the mainstay of advertisers’ digital plans. With native ad dollars increasing approximately 35% between 2014 and 2015, from $7.9  to $10.7 billion, and spend estimates reaching $21 billion in...
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21
Dec

2015 Recap | Around the World

As 2015 comes to a close, we pause for a second to reminisce on the moments that have shaped our agency family. We all share a commitment to seize each day with a vigor to motivate, inspire, and create lasting impressions for people to experience our clients’ brands, which has extended beyond our company walls.  You’ll find we each...
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