Big Ideas


Employee Spotlight | Welcome Brandon Highwood

BG, inc. is proud to introduce the newest member of our team, Brandon Highwood, as lead copywriter. While taking on this role, Brandon will be responsible for conceptualizing, producing, and polishing all written content for both client and internal purposes. This is an important role within the creative team, as it allows for a more...
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Life And Death On A Smartphone

Interesting content stops being interesting when it becomes obvious that it was forced. The same way you can tell when someone is lying to your face about how good your dinner party is, you can tell when a brand is trying entirely too hard to come off as current and relatable.
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Case study: What brands can learn from the integrated Share a Coke campaign of 2013

In the summer of 2013, beverage giant Coca-Cola decided to take an approach that not many had seen before. Aiming to create a sense of inclusion and personality among their customers with a new campaign, Coca-Cola included a number of popular names on the bottles in place of the timeless logo.
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Employee Spotlight | Welcome Natalia Gallo

BG is proud to introduce the newest member of our team, Natalia Gallo. Natalia joins BG as a Production Graphic Designer. In this detail-oriented position, she will oversee all aspects of production design – from custom print ads and collateral to extensive photo retouching and restoration. Natalia’s previous experience overseeing the production of all print collateral as...
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Employee Spotlight Tracy Goodhue Promotion

BG is proud to announce the promotion of Tracy Goodhue to Senior Production & Traffic Manager. Over the past seven years, Tracy has played an instrumental role in the development and refinement of BG’s internal operations and vendor relations.
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2016 Healthcare Awards | National Recognition

Healthcare advertising can be challenging, but also very rewarding. What other product or service is marketed to people that may not currently need it, but also hope they never do?  The challenge lies with crafting the right message to the appropriate audience in a way that resonates for a lasting impression.   At BG, we...
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Employee Spotlight | Welcome Elana Richman Kerr

BG is proud to introduce the newest member of our team, Elana Richman Kerr. As Media Strategist, she will be responsible for end-to-end execution of comprehensive plans for print, out-of-home, digital and social media campaigns. Having received a Bachelors of Science degree from New York University, Elana joins BG with a breadth of experience having worked for national...
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The Ad Game | We Run WPB

The mist rose from the dewy field as a lone bagpiper called us to the starting line. The morning sun was beginning its summit in anticipation of another muggy day. We stood waiting, athlete and amateur, shoulder to shoulder, silently willing or cursing the gunshot that would propel this wave of bridled energy forward. Palm...
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