Case study: What brands can learn from the integrated Share a Coke campaign of 2013

In the summer of 2013, beverage giant Coca-Cola decided to take an approach that not many had seen before. Aiming to create a sense of inclusion and personality among their customers with a new campaign, Coca-Cola included a number of popular names on the bottles in place of the timeless logo. […]

June 26th, 2017|

BG Mannequin Challenge

BG Mannequin Challenge from BG Marketing on Vimeo.

December 23rd, 2016|

Employee Spotlight | Welcome Natalia Gallo

BG is proud to introduce the newest member of our team, Natalia Gallo. Natalia joins BG as a Production Graphic Designer. In this detail-oriented position, she will oversee all aspects of production design – from custom print ads and collateral to extensive photo retouching and restoration. Natalia’s previous experience overseeing the production of all print collateral as a graphic designer and print [...]

December 21st, 2016|

Employee Spotlight | Tracy Goodhue Promotion

BG is proud to announce the promotion of Tracy Goodhue to Senior Production & Traffic Manager. Over the past seven years, Tracy has played an instrumental role in the development and refinement of BG’s internal operations and vendor relations. Better known as ‘Mission Control’, Tracy is responsible for the tactful management of agency workflow in a fast-paced, deadline-driven environment. With [...]

November 10th, 2016|

2016 Healthcare Awards | National Recognition

Healthcare advertising can be challenging, but also very rewarding. What other product or service is marketed to people that may not currently need it, but also hope they never do?  The challenge lies with crafting the right message to the appropriate audience in a way that resonates for a lasting impression.   At BG, we rise to this challenge every [...]

July 12th, 2016|

Employee Spotlight | Welcome Elana Richman Kerr

BG is proud to introduce the newest member of our team, Elana Richman Kerr. As Media Strategist, she will be responsible for end-to-end execution of comprehensive plans for print, out-of-home, digital and social media campaigns. Having received a Bachelors of Science degree from New York University, Elana joins BG with a breadth of experience having worked for national advertising agencies in New York [...]

May 27th, 2016|

The Ad Game | We Run WPB

The mist rose from the dewy field as a lone bagpiper called us to the starting line. The morning sun was beginning its summit in anticipation of another muggy day. We stood waiting, athlete and amateur, shoulder to shoulder, silently willing or cursing the gunshot that would propel this wave of bridled energy forward. Palm Beach Kennel Club’s Rooney’s 5K [...]

May 4th, 2016|

The American Elections | Branding 101

First impressions matter and certainly that is especially true for our presidential candidates. The last decade has seen political campaigns kick into high-gear with branding, just like other products marketed to the masses. It was never more evident than when Obama ran in 2008 with a very polished campaign. Obama’s team executed a flawless mission of branding and applied the [...]

April 25th, 2016|

Letter from Ann | BG Turns Twenty-Five

I opened my LinkedIn account recently and saw numerous congratulations on my 25th anniversary and I must admit I was surprised. 25 years! Could that be right? I did the math. Yes. I whispered a little prayer to Gina and started to reflect on the years. When Gina Boner and I opened the doors to Boner & Associates Advertising, we [...]

March 17th, 2016|

Fast Start to 2016 | New England Development Partnership Grows

BG had an extra reason to celebrate 2016 as our partnership with New England Development (NED) expanded. We’re excited to be playing a larger role in the success and growth of NED as the Agency of Record for CambridgeSide Galleria in Cambridge, Massachusetts. BG began working with NED in 2014 when NED expanded their portfolio of retail properties with the [...]

February 23rd, 2016|