About Shane Savage

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So far Shane Savage has created 24 blog entries.

Extra, Extra | Print is Dead?

One of my favorite things is reading the Sunday newspaper and feeling the grittiness of the newsprint under my fingertips, the slightly sweet smell of ink mingling with the aroma of my morning brew. I can’t imagine a world where the written word is not written on paper. However a persistent voice in the news and advertising world is whispering [...]

January 20th, 2016|

Employee Spotlight | JT San Filippo Promotion

BG is pleased to announce the promotion of JT San Filippo to Digital Account Manager. JT joined the agency in 2013 and continues to excel in his expanding role on the account management and digital teams. Prior to BG, JT received his undergraduate degree from Louisiana State University in Marketing and recently achieved his MBA from the University of Florida. During [...]

January 12th, 2016|

Balancing Act | Native Ads vs. Digital Banners

The evolution of Native advertising and what 2016 holds for the Banner ad. While native dollar projections build, banner ads, search and social media allocations remain the mainstay of advertisers’ digital plans. With native ad dollars increasing approximately 35% between 2014 and 2015, from $7.9  to $10.7 billion, and spend estimates reaching $21 billion in 2018[i], native has the industry’s [...]

December 31st, 2015|

2015 Recap | Around the World

As 2015 comes to a close, we pause for a second to reminisce on the moments that have shaped our agency family. We all share a commitment to seize each day with a vigor to motivate, inspire, and create lasting impressions for people to experience our clients’ brands, which has extended beyond our company walls.  You’ll find we each live life with the same purpose, [...]

December 21st, 2015|

Dear Santa | Agency Holiday Spirit

Dear Santa, We hope this letter finds you jolly. As you already know, our agency can sympathize and appreciate your efforts trying to meet the fast approaching deadline. To make your job and the lives of your elves easier, we’re proposing to place ourselves on the ‘Nice’ list this year. Don’t worry… we checked twice. We’re even providing visuals to [...]

December 14th, 2015|

Clock’s Ticking | Design Attention-Grabbing Ads

Despite what you’ve seen on “Mad Men”, advertising is complicated. At its core, the goal of any ad is to cost-effectively reach the largest qualified audience possible and attract new customers. However, in our modern world of sensory overload, getting noticed has become more difficult than ever. It all starts with breaking through. The competition for eyeballs is incredibly fierce—and [...]

November 28th, 2015|

Outlets Grand Opening | BG Heads to Little Rock

On Friday, October 16th, Outlets of Little Rock celebrated the grand opening of Arkansas’ first outlet center and newest addition to Boston-based New England Development’s retail portfolio. In support of this milestone day, the BG team traveled to Little Rock to support the marketing team and the many events planned for grand opening weekend. The weather was cool and crisp at the Outlets [...]

November 21st, 2015|

Ocean Properties’ Hotels & Resorts | Among Best in the World

Join us in congratulating Ocean Properties, Ltd. (OPL), as several of their properties have been named among the Best Hotels and Resorts in the World by Condé Nast Traveler’s 2015 Readers’ Choice Awards! Condé Nast Traveler is a leading luxury and lifestyle travel publication that provides travel ideas, guides and reviews to its audience of more than 3.2 million print [...]

November 15th, 2015|

Employee Spotlight | Alex Wasil Promotion

BG is pleased to announce the promotion of Alex Wasil to Senior Account Manager. Alex joined the agency in 2013 and is an invaluable member of the BG team. With a wealth of knowledge and experience from the arts and hospitality industries, Alex stepped into the role of lead account manager for New England Development, a retail and commercial real [...]

November 2nd, 2015|

Outlets of Little Rock | Grand Opening

Congratulations to Outlets of Little Rock and New England Development for successfully opening their newest outlet center in the United States! A milestone has been achieved, as thousands of area residents and visitors will be drawn to Arkansas’s only outlet center. The collaborative effort between New England Development and BG, Inc. continues to craft innovative marketing strategies for their national [...]

October 15th, 2015|