Healthcare advertising can be challenging, but also very rewarding. What other product or service is marketed to people that may not currently need it, but also hope they never do?  The challenge lies with crafting the right message to the appropriate audience in a way that resonates for a lasting impression.  

At BG, we rise to this challenge every day and craft creative solutions that help our healthcare clients stay in the minds of consumers, being the consumers’ first choice when they are in need of healthcare services. As if helping our clients achieve success, combined with helping consumers find the best care for their healthcare needs isn’t rewarding enough, receiving the following awards puts us on cloud nine. When it comes to healthcare advertising at BG, the rewards outweigh the challenges every time!

Healthcare Advertising Awards

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. Each year, they engage a national panel of judges to review all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

GOLD
Good Samaritan Medical Center Cancer Institute Video
Good Samaritan Medical Center Mammo “Boardwalk” Web Banners
Good Samaritan Medical Center Cancer “Surfer” Print Ad
BRONZE
Florida Medical Center: Free Standing Emergency Department Now Open Print Ads
West Boca Medical Center Pediatrics Logo
MERIT
Tenet Florida Physician Services: Advanced Neuroscience Network Stroke Web Banners
West Boca Medical Center Pediatrics Print Ads

The Aster Awards Program

The Aster Awards Program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of industry experts, are published in the Marketing Healthcare Today magazine.

GOLD
Tenet Florida Physician Services: Advanced Neuroscience Network Stroke Web Banners
Good Samaritan Medical Center Cancer “Surfer” Print Ad
SILVER
West Boca Medical Center Pediatrics Print Ads

The Hospital Marketing Advertising Awards

The Hospital Marketing Advertising Awards is the third annual competition held by DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products. The awards were part of the Hospital Marketing National Conference held June 14 – 15 in Atlanta, Georgia.

SILVER | Best Television Campaign, Under 200 Beds
Good Samaritan Medical Center Comprehensive Cancer Care
BRONZE | Best Service Line Campaign, Under 500 Beds
Good Samaritan Medical Center Comprehensive Cancer Care
HONORABLE MENTION | Best Digital Campaign
Good Samaritan Medical Center Cancer Mammogram Campaign
HONORABLE MENTION | Best Print Campaign, Under 200 Beds
Good Samaritan Medical Center Comprehensive Cancer Care